🎙️ Hey there, SaaSpreneurs!🎙️

Ben Murray here, excited to bring you another important data discussion. In this edition, we’re zeroing in on the four key data sources that are the lifeblood of your SaaS metrics and your FP&A process.

We'll explain why CRM, financial, HRIS, and operational or revenue data are essential.

If you’d like me to guide you on your SaaS metrics journey, join the waitlist here for my Feb or Apr cohort of the SaaS Metrics Foundation training program.

You can also listen to this episode here.

📓Key Concepts to Learn💡

1. CRM Data 📊

   • What It Is: Tracks bookings, including new sales, expansions, and downgrades. It’s the source of truth for bookings data!

   • Why It Matters: Shows where growth comes from and helps with forecasting.

   • How It’s Used: Clean booking data supports calculating core metrics, especially GTM efficiency metrics.

2. Financial Data 💰

   • What It Is: Includes your Profit & Loss (P&L) statement, balance sheet, and cash flow reports.

   • Why It Matters: Essential for transparency and required during due diligence. Feeds our forecast model and SaaS metrics.

   • How It’s Used: Informs the overall financial health and supports accurate forecasting.

3. HRIS Data 👥

   • What It Is: Payroll and Full-Time Equivalent (FTE) headcount by department.

   • Why It Matters: Important for workforce planning and budgeting. A critical check during due diligence.

   • How It’s Used: Helps forecast labor costs and plan for future hiring. We need those FTE Reports by Department each month!

4. Customer & Revenue Data ⚙️💸

   • What It Is: Data from your operational workflows and revenue systems, especially for usage-based models.

   • Why It Matters: Helps adjust SaaS metrics on the go to ensure all revenue sources are accounted for. We need the data to create our MRR schedules which in turn creates our MRR Waterfall.

   • How It’s Used: Keeps forecasts accurate and up-to-date for real-time decision-making. Needed for retention calculations and more!

For an accurate and repeatable FP&A process, we must have these data sources locked in!

Ready to supercharge your SaaS business? Join Ben’s SaaS community with over 8,000 members for exclusive content. Don't miss out — maximize your SaaS knowledge today!

If you found this episode helpful, make sure to tune in to future episodes of SaaS Metric School to broaden your knowledge of essential SaaS metrics and finance topics.

Got any burning questions or specific metrics you'd like us to cover?

Drop us a line, and we'll do our best to address them in upcoming episodes.

Until next time, keep hustling and measuring those metrics!

Best regards,

Ben Murray
Host of SaaS Metric School

P.S. Don't forget to subscribe to our podcast and share it with your SaaS business buddies. Together, let's conquer the world of SaaS metrics!

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